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The Top 10 Reasons People Shop At J.C. Penney

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 By Johnny Bevers

In the United States today, there are very few department stores that are as popular as J.C. Penney.  Today there are J.C. Penney stores in every state in the US and more are being opened every year.  With millions of dedicated customers and a growing fan base, there is no denying the popularity of these department stores.  Here are ten of the top reasons why so many people decide to shop at JC Penney.


1. Affordable Pricing

JC Penney was designed to offer customers with important, everyday items all at affordable prices.  In addition to committing to keeping their prices low, the company is known for offering sales and discounts to help their customers save.  The goal of J.C. Penney is to help make sure that any product families could need, from furniture to clothing, can be found at quality prices.


2. Quality Products

In addition to offering affordable prices, J.C. Penney also stays committed to its quality products and believes that just because their prices are low, it doesn’t mean that the quality has to go down with it.  Throughout the store’s various departments, shoppers will find high quality products, many of which that come with their own quality guarantees.  Shoppers will find these items throughout the store’s many departments which includes their home, bedding and bath, window treatment, men’s fashions, women’s fashions, juniors, kids, baby, shoes, handbags, jewelry, accessories and furniture departments.

3. Commitment to Customer Service

JC Penney was first established more than 100 years ago, and since then, the company has developed a long-standing focus on customer service.  As the department store has grown, their commitment to customer service has stayed the same.  Today, customers will not only find assistance in store, in the customer service department, but they will find that there are online and phone customer service departments as well.  From the company website, any shopper will be able to call the company’s customer service line directly to speak to a representative.  There are also online pages where visitors can find out more about their order, returns, shipping information, stock products and more.  This commitment to customer service was established to help make the entire shopping process easier for patrons of this store.  The company was founded on a dedicated to customer care and has maintained that commitment throughout the past several decades.


4. Salons and In-Store Services

For years, one of the defining features of JC Penney department stores has been the different services and salons that this store operates.  Unlike traditional major department stores, JC Penney has several salons and service centers including their optical store where guests are able to get eye exams and fitted for glasses, and their portrait studio, designed with family pictures in mind.  There are even custom decorating services offered through the home department

Recently, JC Penney added a new salon to their stores; their Sephora salon.  Here, guests are able to access the high-end makeup brands offered by the Sephora retail centers right from this department store.  This addition to the JC Penney family has offered a great deal of convenience to customers; particularly those who don’t live near their own Sephora store.  With new salons such as this JC Penney has been able to attract new hoards of customers and has shown their unwavering commitment to expanding for the needs of their clients.

5. Easy Online Shopping

While those who are close in a proximity to an actual JC Penney store can always shop at the store in person, one of the most popular ways to shop this store is through  The online version of the massive department store offers all of the products found in brick and mortar stores and additional products that can only be found online.  With consistent ‘online only’ sales, special prices and affordable shipping; this has become one of the most popular ways for shoppers to buy items from JC Penney.


Online shoppers are able to create their own account to keep track of their past orders; a popular feature that was added to make the store even more convenient for shoppers. Other special deals for online shoppers include free shipping for any purchase over $99 made online.

6. Exclusive Brands

One of the many perks of shopping at JC Penney lies in this department store’s exclusive brands.  There are several brands, particularly fashion brands that are only available at JC Penney stores.  These brands have been created exclusively for the department store and include: Allen B. by Allen Schwartz, Bisou Bisou by Michele Bombot, I Heart Ronson Cindy Crawford Style, Joe by Joseph Abboud, Liz by Liz Claiborn, Nicole by Nicole Miller, Worthington, Stardoll and more.

JC Penney has taken a serious approach to pairing with some of the most renowned names in fashion to offer their exclusive brands to customers shopping both online and in store.

7. Mobile and Email Offers

One of the many ways that JC Penney reaches out to their customers is through their exclusive email and mobile offers.  Customers of the major department store are able to sign up for mobile text offers and emails right through the company’s website.  Those who do, will get text messages sent directly to their smartphone and emails sent directly to their inbox with exclusive specials and deals.  Those who sign up for these exclusive communications will be able to receive alerts and information about different events before the general public does.

JC Penney also now has their own app, designed to make online shopping and access to sales and offers even easier.  This app can be downloaded for Android phones and on the iPhone and iPad.

8. Coupon Offers

For many JC Penney shoppers, one of the biggest draws of shopping with this department store is the different coupons and offers the store has for its shoppers.  Most departments within the store have some type of sale going on at all times.  Plus, the store also offers additional percentages off total purchase prices.  For example, the store often runs a special where shoppers can receive an extra 20% off any purchase of $100 or more.

9. Registry Services

Couples who are getting married will be able to access the store’s registry services in order to create their ideal wedding registry.  Couples can go into the store in person to work with a representative while creating their registry, or they can go online to start the registry process.  This department store has long been a popular place for couples to register and continues to be a popular destination for couples who are looking for traditional home goods, fine china and tableware.  By making the registry process simple, JC Penney has been able to offer a unique service to all types of shoppers looking for their home goods.


10. JCP Cares Program

While there are many department stores around the country that offer similar products, there are many shoppers who choose JC Penney because of their commitment to the community and to giving back to others.  The JCP Care program was established in July of 2012 and designed to help raise funds for charities across the country.  To date, the company has given nearly $24 million to charity.  This effort causes many to shop with JC Penney, as they know by turning to this department store they are supporting a company that helps support others in need.

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