Cracker Barrel Caved to Customer Backlash on Remodeling – Now Here’s How They Can “Dominos” Themselves and Finish the Job!
Oh, snap! In a plot twist sweeter than a fresh-baked biscuit slathered in honey, Cracker Barrel just announced they’re hitting the brakes on their controversial “remodeling” plans. No more ditching the cozy country charm for a sleek, modern vibe that had loyal fans clutching their rocking chairs in horror.
You’ve shared your voices in recent weeks not just on our logo, but also on our restaurants. We’re continuing to listen. Today, we’re suspending our remodels. If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be. With our recent announcement that our…
— Cracker Barrel (@CrackerBarrel) September 9, 2025
That’s right – the folks at Cracker Barrel heard the outcry from their die-hard customers (that’s us!) and caved. Big time. It’s like the ultimate mic drop on a year of backlash, where social media lit up with pleas to keep the nostalgic nooks, the quirky gift shop treasures, and that unbeatable homey feel.But hold the gravy – this is no time to rest on those laurels.
Cracker Barrel, you’ve “Domino-ed” yourselves with this smart pivot (remember Domino’s epic “Oh Yes We Did” confession in 2010, when they admitted their pizza crust tasted like cardboard and totally revamped their menu to fresher, tastier glory?).
Now, to truly win back hearts (and stomachs), it’s time to finish the job. Listen up, brass: Customers aren’t just relieved; we’re hungry for more.
Here’s our no-BS playbook to crank up the charm, boost those sales, and make every visit feel like a warm hug from Grandma’s kitchen. Let’s break it down, easy as pie:
1. Revamp the Menu Like Dominos Did – Go Fresher, Bolder, Biscuit-ier!
Dominos didn’t just apologize; they transformed their dough from floppy disaster to crispy perfection. Cracker Barrel, take notes! Start by ditching any pre-packaged shortcuts and crank up the freshness. Imagine fluffy biscuits straight from the oven, topped with strawberry butter that’s as dreamy as what you’ll find at the Sunflower Cafe in Galveston – tart, sweet, and melt-in-your-mouth irresistible.

Customers have been begging for upgrades like this forever. Cook to order more often, use seasonal veggies that actually crunch, and maybe sneak in some healthier twists without losing that Southern soul. Announce it loud: “Oh Yes We Did – Fresher Than Ever!” Watch the lines form and the reviews soar.
2. Turn the Gift Shop into a Weekly Treasure Hunt – Peddle the Magic!
Who doesn’t love wandering those aisles for stocking stuffers, Christmas goodies, or that quirky knick-knack you didn’t know you needed? Your gift shop is gold, Cracker Barrel – but make it shine brighter! Feature a “Weekly Wow” section with rotating highlights: handmade ornaments one week, vintage-inspired puzzles the next.
Blast it in feel-good commercials showing families laughing over impulse buys, with jingles like “Find Your Holiday Hideaway at Cracker Barrel!” And hey, train your waitstaff to be upsell superstars – a casual “Psst, pair that chicken ‘n’ dumplings with our famous Mallow Cups? They’re like a hug in chocolate form!” Boom – dessert sales skyrocket, and everyone’s smiling.
3. Spruce Up the Vibe – Dust Off the Nostalgia and Shine Like New
With remodeling off the table (phew!), focus on polishing what works. Give those walls a once-over: Clean the dust off those charming old pictures and artifacts that tell the story of Americana. Floors? Steam ’em till they gleam, so every step feels inviting, not sticky. It’s the little things that make us feel at home – and right now, that’s your superpower.

Tie it into a “Back to Basics” campaign: Short videos of staff sharing “Our Favorite Cracker Barrel Memories,” shared on social media to build that community buzz. Customers will flock back, phones out, snapping pics for the ‘gram.
Cracker Barrel, you’ve already taken the first bite by listening to us and shelving the remodel madness. Now, channel that Domino’s energy – own the changes, hype ’em up, and deliver the fresh, fun experience we’ve been craving. Do this right, and you’ll not only survive; you’ll thrive as the go-to spot for comfort food and cozy vibes.
4. Bring Back the Rocking Chair Charm with a Twist
Those vintage rocking chairs are Cracker Barrel’s signature – let’s lean into them! Add a cozy twist by offering seasonal rocking chair cushions (think plaid for fall, holly for winter) that customers can buy or even rent during their meal for extra comfort.
Host a “Rocking Chair Story Hour” on slow afternoons, where locals share tales of yesteryear, tying into that Americana vibe. It’s a free, fun way to deepen the nostalgic pull and keep folks lingering longer – and maybe buying more from that gift shop!
5. Launch a Customer-Driven “Flavor Lab” Initiative
Give us a voice in the kitchen! Like Domino’s did with customer feedback, start a “Flavor Lab” where fans suggest new menu items – think pecan-crusted chicken or a biscuit sundae with local honey. Run a vote on social media, then roll out the winners with fanfare.
It’s a chance to show you’re listening, spark excitement, and create buzz. Pair it with a limited-time offer, and watch the crowds pour in to taste their ideas come to life. Cracker Barrel, you’ve already taken the first bite by listening to us and shelving the remodel madness.
Now, channel that Domino’s energy – own the changes, hype ’em up, and deliver the fresh, fun experience we’ve been craving. Do this right, and you’ll not only survive; you’ll thrive as the go-to spot for comfort food and cozy vibes. Customers, what do you say?
Share this if you’re ready for Cracker Barrel 2.0 – because oh yes, they did… and now we want more!

Oh, and one more thing….
Fire your CEO or we aren't coming back…the only way to get us back is to kick her to the curb…your choice! 🇺🇸 pic.twitter.com/0wC1O9b4hy
— @MolonLabeIII ❤️🇺🇲 (@MolonLabeIII) September 9, 2025